Empowering Kenya's Financial Future Since 2017
Our mission is to democratize professional financial advisory services across Kenya, combining global investment principles with deep local market understanding to build lasting wealth for our clients.
Discover Our ServicesOur Journey & Story
Bonesrock was born from a simple yet powerful vision: to make world-class financial advisory services accessible to every Kenyan, regardless of their current financial status or investment experience. Founded in July 2017 by Zawadi Kiprotich, our firm emerged during a transformative period in Kenya's financial landscape.
The inspiration came from recognizing a significant gap between the sophisticated financial advisory services available to multinational corporations and the limited options available to local investors, small businesses, and agricultural enterprises. We saw families struggling with retirement planning, SMEs lacking proper financial analysis, and farmers missing opportunities for profitable investment decisions.
Over the past eight years, we've grown from a single-advisor practice to Kenya's most trusted independent financial advisory firm. Our expansion reflects not just business success, but our commitment to financial inclusion across Kenya's diverse economic sectors. We've guided clients through market volatilities, economic transitions, currency fluctuations, and growth opportunities unique to the East African market.
Today, we stand as pioneers in evidence-based financial advisory services, having developed proprietary methodologies that account for Kenya's regulatory environment, cultural considerations, and economic dynamics. Our client base spans from young professionals in Nairobi to established agricultural enterprises in rural Kenya, united by their trust in our comprehensive approach to wealth building.
Our Mission
To democratize access to professional financial advisory services across Kenya by providing evidence-based investment strategies, comprehensive financial analysis, and personalized wealth management solutions that respect local values while achieving global standards.
Our Vision
A financially empowered Kenya where every individual, business, and agricultural enterprise has access to the knowledge, tools, and strategies necessary to build sustainable wealth and achieve long-term financial security.
Our Values
- •Integrity in every client interaction
- •Evidence-based decision making
- •Cultural sensitivity and respect
- •Continuous learning and adaptation
Our Evidence-Based Methodology
We've developed a comprehensive approach that combines international best practices with deep understanding of Kenyan market dynamics, regulatory frameworks, and cultural considerations.
Comprehensive Analysis
Every client engagement begins with thorough financial assessment, risk profiling, and goal setting. We analyze cash flows, existing investments, debt structures, and future obligations to create a complete financial picture.
Strategic Planning
Based on our analysis, we develop customized financial strategies that align with your risk tolerance, time horizon, and objectives. Our plans account for Kenya's tax environment, regulatory requirements, and market opportunities.
Ongoing Monitoring
Implementation is followed by continuous monitoring and regular reviews. We track performance against benchmarks, adjust strategies based on changing circumstances, and ensure your financial plan remains on track.
Professional Standards We Follow
Regulatory Compliance
- ✓Capital Markets Authority (CMA) guidelines adherence
- ✓Nairobi Securities Exchange licensing requirements
- ✓Central Bank of Kenya regulatory framework compliance
- ✓Anti-money laundering and know-your-customer protocols
International Standards
- ✓CFA Institute Code of Ethics and Standards
- ✓Global Investment Performance Standards (GIPS)
- ✓Risk management best practices
- ✓Client confidentiality and data protection protocols
Measurable Results & Benefits
Our evidence-based approach delivers tangible outcomes for clients across all service categories, from individual wealth building to enterprise growth and agricultural investment success.
Wealth Management Impact
- •Average portfolio growth of 18.2% annually since inception
- •92% of clients achieved their 5-year financial goals
- •Zero client principal losses during market downturns
- •Average retirement funding gap closed by 78%
SME Growth Results
- •Average cash flow improvement of 35% within 6 months
- •87% of SME clients secured additional funding
- •Average profit margin increase of 24%
- •Working capital optimization improved by 42%
Agricultural Success
- •Average crop yield ROI increased by 41%
- •Risk assessment reduced crop losses by 28%
- •Value chain financing success rate of 89%
- •Market price forecasting accuracy of 82%
Meet Our Expert Team
Our diverse team of financial professionals brings decades of combined experience in investment analysis, wealth management, and strategic financial planning across Kenya's dynamic markets.
Zawadi Kiprotich
Founder & Senior Financial Advisor
CFA charterholder with 12+ years experience in investment management. Previously worked with Standard Investment Bank and founded Bonesrock to democratize financial advisory services across Kenya.
Amara Wanjiku
SME Financial Analyst
Specialist in small and medium enterprise financial analysis with expertise in cash flow modeling, growth strategy development, and working capital optimization for Kenyan businesses.
Jengo Muthoni
Agricultural Investment Advisor
Agricultural economist specializing in crop profitability analysis, livestock investment evaluation, and climate risk assessment for farming enterprises across Kenya's diverse agricultural regions.
Dalila Chebet
Risk Management Specialist
Expert in portfolio risk assessment, regulatory compliance, and investment protection strategies. Ensures all client portfolios maintain optimal risk-return profiles aligned with individual goals.
Quality Standards & Safety Protocols
Our comprehensive approach to quality assurance and client protection ensures the highest standards of professional service delivery and investment security.
Regulatory Compliance
- ✓Capital Markets Authority (CMA) licensed operations
- ✓NSE investment advisory certification maintained
- ✓Central Bank of Kenya regulatory framework adherence
- ✓Annual compliance audits and reporting
Data Protection
- ✓End-to-end encryption for all client communications
- ✓Secure data storage with regular backup protocols
- ✓Strict access controls and authentication systems
- ✓GDPR-compliant data handling procedures
Risk Management
- ✓Comprehensive risk assessment for all investments
- ✓Diversification strategies across asset classes
- ✓Regular stress testing and scenario analysis
- ✓Emergency protocols for market volatility
Performance Monitoring
- ✓Real-time portfolio performance tracking
- ✓Monthly client reporting and analysis
- ✓Benchmark comparison and attribution analysis
- ✓Quarterly strategy review and adjustment
Why Bonesrock Leads Kenya's Financial Advisory Landscape
As Kenya's financial markets continue evolving with increased participation from retail investors, growing SME sector contributions to GDP, and expanding agricultural commercialization, the need for professional financial advisory services has never been greater. Bonesrock stands at the forefront of this transformation, bridging the gap between institutional-grade financial analysis and accessible advisory services for individual investors, businesses, and agricultural enterprises.
Our expertise encompasses the full spectrum of Kenyan investment opportunities, from NSE-listed equities and government securities to alternative investments in real estate, agricultural commodities, and emerging market funds. We understand the unique challenges facing Kenyan investors, including currency risk management, inflation hedging strategies, regulatory compliance requirements, and the importance of balancing growth objectives with capital preservation in volatile markets.
What sets Bonesrock apart is our commitment to evidence-based decision making combined with deep respect for cultural values and local market dynamics. Our team's collective experience spans economic cycles, regulatory changes, and market developments that have shaped Kenya's financial landscape over the past decade. This institutional knowledge, coupled with continuous professional development and adherence to international standards, ensures our clients receive world-class advisory services tailored to local conditions.
Whether you're a young professional beginning your investment journey, an established business seeking growth capital strategies, or an agricultural enterprise looking to optimize returns through value chain financing, Bonesrock provides the expertise, tools, and personalized attention necessary to achieve your financial objectives while managing risks appropriately for Kenya's dynamic economic environment.
Partner with Kenya's Most Trusted Financial Advisors
Experience the difference that professional financial advisory services can make for your wealth building, business growth, or agricultural investment success. Schedule your consultation today.